Posts

prospects

People see through your cryptic sales pitches and you’re going to piss them off. That’s how you trash your database.

Read more

2019-Summit-Flyer

Here’s a compilation of data and performance metrics discussed at the Golf Inc. Innovation Summit. KPI Principal & Founder was selected as a keynote presenter.

2019-Summit-Flyer

Click to view or download

blue-sky-golf-club

In this episode, we’re interviewing David Mayo, the General Manager at Blue Sky Golf Club in Jacksonville, Florida. The club is managed by Hampton Golf, a company that KPI Golf is closely collaborating with on data-driven solutions to help country clubs compete.

Read more

Stuart Lindsay has been in technology and data-driven marketing research since the early ’80’s. He’s one of the golf industry’s foremost thought leaders on industry trends, localized marketing research, weather impact statistics, and fact-based decision-making for club operators.

Today, we’re digging deep into where the golf business has been and where it’s heading…and most importantly, what club owners can do about it.

Read more

marketing-country-clubs

In today’s Golf Course Owner and Operator’s Forum, we’re discussing how to market your golf facility.

I’m leading a discussion on strategies that golf courses typically fail to consider. Golf is what we call a “Considered” buying process. The time it takes to usher someone along the customer lifecycle from stranger to loyal customer is often considerable – 2 to 6 months or more.

Read more

Data in the golf industry is completely fragmented. There are more than 20 major point of sale systems (think cash registers with accounting software)…and they don’t speak the same language.

There’s really no system of aggregating and using big customer data in the golf business…until now.

Read more

lesson

We’re working with a couple different golf courses right now to deploy a test run of free golf lessons as a marketing instrument. The program is part of KPI Golf Management’s push to get golf courses reconsidering the relationship golf instructors have at their facilities.

Read more

membership-sales

The private club model is changing. In the past, exclusivity and privacy was highly touted. Nowadays, younger generations don’t look nearly as favorably on these kinds of policies and clubs in general – of course there are elite exceptions.

Most golf courses are working harder and harder to attract and retain membership.
Read more

Golf course in deep fog

KPI Golf responded to 2 requests for proposal today – one of which was a whopping 90 pages long!

So, you can probably imagine the work that went into composing a 90-page RFP. I won’t mention which golf club it was, but they spent a whole lot of time, energy and money on conducting market research, surveys, competitive analysis, and outlining much of the club’s recent history. Read more

pga show

We had a great 2019 PGA Show.

KPI Golf struck an incredible collaboration deal with MG Orender and Hampton Golf to deliver their new Hampton Connect club management software to the market. Read more

free golf lessons

Read more

kpi-golf-hampton-golf

FOR IMMEDIATE RELEASE:

Download:  Word Doc  |  Text Doc

Jacksonville, Florida, January 25, 2019 (GLOBE NEWSWIRE) – Hampton Golf, which currently lists 28 golf courses under management has joined forces with newly formed KPI Golf Management.

Hampton Golf’s President MG Orender and KPI Golf’s Principal Founder John Brown have known each other in the golf business for more than 30 years. John built Brown Golf Management until selling and retiring in 2017.

Read more

John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all.

The logic first step to take is to pick up the phone and call a consulting or golf management company. KPI Golf offers free phone consultations, investing hours in learning about the club’s challenges and assessing best fit.

Read more

kpi golf careers

Country clubs bringing in outside management do so in one of two major ways:

1. They recognize they need help and expertise to help them move forward optimally.

2. A firm offers to inject some capital over time in exchange for ownership stake in the club (equity vs. non-equity). Read more

Sable golf course closing

Visiting my parents in Southwest Florida this week. Their golf community lost their golf course a couple years back and it’s super sad to see.

All the residents came here for social golf, sunshine and fun…now they have to take their games on the road.

I talked with a group of them about strategies for underperforming clubs and how things could have been different. Read more

golf villas

There is no solution that allows for anything other than constant oversight and management. This is because conditions, economies, market positions, competition, and consumer preferences are always changing.

The only way to compete is to evolve with the times. Golf courses are quickly finding that they are not different.

Read more

golf course

When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working.

Read more

cute girl golfer purple shirt

We’ve been living in a thriving economy filled with a huge wave of avid senior golfers for the past 5-10 years. That’s not going to last forever. Golf course owners need to aggressively push for winning market share in their local competitive set…or they’ll lose when things shift. We’re talking strategy and tactics for winning in the next downturn.

Read more