membership-sales

The private club model is changing. In the past, exclusivity and privacy was highly touted. Nowadays, younger generations don’t look nearly as favorably on these kinds of policies and clubs in general – of course there are elite exceptions.

Most golf courses are working harder and harder to attract and retain membership.

Listen to the podcast now:

KPI Golf’s 85/50 Membership Program was developed by John Brown through his work with Troon Golf and as he build his prior golf course management company – Brown Golf Management.

In this podcast, John outlines the key components to deploying this proven successful recruitment strategy.

The 85/50 program is about engaging your newest members to become your most important evangelists for the club. The sooner you can engage these members in the recruiting process, the more likely you are to succeed.

By creating a structure where new members are encouraged to invite their friends to experience the club, close rates are greatly increased. It’s play on social proof and the natural inclination for people to justify the decision they made to join the club.

It works.

 

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Casey Bourque

Principal at KPI Golf Management
Casey is our marketing and business development guru. He's a published golf author and comes from a golf operations and marketing background. He owns a web development agency called Web Design Phoenix - pioneering programs like PGAGolfDay.com that has raised over $3 Million for PGA Sections and golf orgs nationwide. Fun Facts: Casey's Youtube channel has over 2 million minutes watched, he's also played on the PGA Tour, including the 2004 US Open at Shinnecock Hills.
Casey Bourque
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