We Help Underperforming Golf Clubs Win.

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

“We deploy golf course management solutions that help clubs operate sustainably and profitably, where otherwise they may fail. We believe that optimal performance means objectively evaluating what is working, what isn’t working, and to continuously prioritize highest impact activities based on facts. Operating less than optimally means missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.”

John BrownPrincipal

How to Turn Around an Underperforming Golf Club

Of course no two clubs are the same, but here’s a typical timeline
for how KPI Golf Course Management delivers quick wins immediately,
followed by stability and strategic advantages to own the long game.

QUICK WINS

Uncover Quick Wins

Grab the “low hanging fruit” to save your club money and turn things around immediately.

Procurement

Financial Auditing

Data Driven Insight

Transitional Management

VALUE PROP

Daily Operations

Improve your value proposition through targeted refinements in operations and company culture.

GROWTH

Grow Customer Base

Grab market share by identifying ideal customers, properly positioning your club in your market.

Growth Marketing

Membership Sales

Risk Management

Legal

COMPETE

Compete Long Term

Proactive strategic planning and capital improvements to stay relevant forever.

Capital Improvements

Real Estate

Golf Course Leasing

KPI in 20 Questions

Learn more about how we turn golf courses around…

Our Value Driven Methodology

The Secret Sauce

Empathy

Fully transparent discourse and open sharing of ideas is the only way to fully understand the challenges clubs face and to evaluate every possible alternative. We only work with clubs who first want to work with us, and which recognize there are measurable and achievable benefits to be gained.

Objectivity

If you want to win in golf management today, we believe you need to be utterly unromantic about consumer behavior and performance. You need to observe, analyze and adjust to where the consumer actually is, and what is or isn’t working well. Data enables us to definitively prioritize highest impact activities.

Alignment

Without alignment of goals and beliefs, uninspired execution is sure to sabotage the effectiveness of any long term solutions. Achieving 100% aligned objectives is critical in developing a culture of positivity, appropriate freedom to act, and speed. Everyone must agree that subjective practices are never optimal and that improvements are necessary for us to achieve stated goals.

Why Does KPI Golf Management Exist?

The golf industry is experiencing gentrification right now.

Rich top-end facilities are getting richer (and more expensive) while the more affordable clubs are disproportionately going out of business.

It’s a call to arms where many stand alone facilities cannot compete without engaging expert help, economies of scale, and modern day operating efficiency.

Less than optimal golf course management can mean missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.

Underperforming golf clubs can compete favorably in today’s marketplace, but they have to optimize operations. It begins with with addressing the low hanging fruit in financials & workplace culture, followed by deploying specific strategies for continuous refinement, and leveraging centralized resources at scale to compete long term.

Common Questions

Why do clubs want to work with KPI?

In the golf business, we are hardwired to enjoy helping people. We enjoy what we do because ultimately we are serving a greater good – creating and saving jobs, building careers, reinvigorating entire communities, preserving historic facilities, and providing healthy environments for children and families.

When golf clubs prosper, many people benefit. When clubs struggle or go under, many more feel the impact.

Our clients enjoy working with us because we share in their beliefs in the critical importance of success. A healthy club means a health community, and better lives for those it touches.

We believe our skills, networks, and resources can help these community centerpieces compete and thrive. At the end of the day, people enjoy being around others who are passionate and who share common beliefs.

Our Beliefs & Company Culture

key per·for·mance in·di·ca·tor (KPI)

noun: key performance indicator;
plural noun: key performance indicators

a quantitative or qualitative measurement, or any other criterion, by which the performance, efficiency, achievement, etc. of a person or organization can be assessed, often by comparison with an agreed standard or target

The KPI Blog

Lender Owned, Member Owned, Podcast, Private, Privately Owned, Public, Publicly Owned

Options for Underperforming Golf Courses

John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all. Either way, in his 5th decade in the business, John's always got interesting things to say and value to bring.

Podcast, Private, Privately Owned, Public

The Good, Bad and the Ugly of Golf Course Ownership

John bought his first golf course at the age of 23. Ever since, he's been involved with owning and operating golf facilities of all kinds around the country. In this podcast episode, he discusses the great things about club ownership as well as the downside that comes with it. Either way, in his 5th decade in the business, John's always got interesting things to say and value to bring.

aerial view of golf community operational gains of $2.5M

Case Studies, Cost Containment, Private, Privately Owned

81 Hole Golf Community Operational Gains of $2.5 Million in Year 1

This very successful and well established golf community achieved operational gains of $2.5 Million in year 1 of John Brown's management, but not without its share of challenges. Associated real estate, marina and many other components led to a runaway budget of $23 Million.

Member Owned, Operations, Podcast, Private, Public

Country Club Pitfalls: Golf Management Deals Too Good to Be True

Country clubs bringing in outside management do so in one of two major ways: 1. They recognize they need help and expertise to help them move forward optimally. 2. A firm offers to inject some capital over time in exchange for ownership stake in the club (equity vs. non-equity).

Podcast

Golf Courses Turning to Tumbleweeds

Now, I know all owners aren't in it for the best of reasons...and it sounds like this one falls in that category - although I'm only hearing one side of the equation (lots of sour grapes of course). I do know that a golf course turning to tumbleweeds is NEVER the highest and best use of any property.