When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working.

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Article originally posted at About-Golf.org by Casey Bourque, Principal – KPI Golf

Creative Sources of Revenue

When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working.

Deploying Trust

The first thing I noticed in Germany, is that they deploy an incredible amount of trust in people. Basically, if you want to play golf really early or really late, you can just come and walk on the golf course. No carts of course.

They’ve got a lock box where you fill out an envelope and leave your green fee for the staff to retrieve when business opens.

Funny, you would think the place would be overrun with freeloading walk-ons, but it’s not. The culture that exists is one of pride in their club, and nobody would ever want to risk being branded a thief or a cheat.

It works.

I’m not saying this strategy would work everywhere, but it’s absolutely a plan that some clubs should consider seriously.

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Casey Bourque

Principal at KPI Golf Management
Casey is our marketing and business development guru. He's a published golf author and comes from a golf operations and marketing background. He owns a web development agency called Web Design Phoenix - pioneering programs like PGAGolfDay.com that has raised over $3 Million for PGA Sections and golf orgs nationwide. Fun Facts: Casey's Youtube channel has over 2 million minutes watched, he's also played on the PGA Tour, including the 2004 US Open at Shinnecock Hills.
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