Optimizing Golf Club Operations
Efficient golf club operations and staffing services are the heart and soul of KPI Golf Management. The simple truth in today’s market is that if your club is not operating with maximum efficiency, you’re not taking advantage of the present “tailwind” we’re experiencing in the economy.
With sound practices in place, clubs stand to miss out on a great opportunity for growth. On the downside, in more competitive markets, or when this economic wave we’re riding goes away, borderline golf facilities may be unable to weather the next storm.
Our data-driven approach to golf club operation ensures that we are prioritizing highest impact activities on a continual basis. We’re able to accurately evaluate what’s been working well, and what is not working well.
An effective business management system allows for allocating scarce resources with maximum efficiency.
Data-driven processes allow for optimized golf club operations despite shifting market conditions.
Excelling at Customer Service
Customer service is all about knowing what customers actually want.
We’re only able to learn what our customers are interested by asking them directly. Market research, surveys and solicitations of feedback are vitally important to keep an accurate pulse on what our customer base is looking for when they come to our facilities.
We find that most facilities tend to assume they know what their customers need, only to find out that other facilities are doing a better job of delivering the goods.
By the time they realize that membership sales are down, they’ve reduced prices on green fees, and they find themselves scrambling for business, it’s already too late.
This is a very difficult tide to turn unless you identify the problem early.
Deploying new initiatives for driving new business or delivering an improved customer experience is typically a long-term return on investment.
A “set and forget” strategy will never work in golf club management. Unless golf clubs are continuously measuring, tracking and evaluating actual results, they’re not able to refine these activities and maximize the benefits.
Data-driven iterations of review and refinement are critical. Otherwise, it’s simply an educated guess by a small group of decision-makers.
Consider a new golfer who comes out to the driving range for the first time.
The instructor makes a couple changes to their stance and grip. Left to their own devices after that first session, it is very hard to imagine that the student would be successful playing the game of golf using the information from that single session alone.
In reality, an aspiring golf needs to play and practice on a regular basis, gather feedback, evaluate their results, and make continuous small refinements in their game along a pathway toward their goal for improvement.