We believe that optimal performance comes through data-driven optimizations.
Traditional “set and forget” strategies can never ascend to the level of performance of a properly managed club. Continuous attention to detail and refinement is where peak performance is achieved.
Data enables us to definitively prioritize highest impact activities, find opportunities, achieve buy in for execution, track performance, review results, and repeat.
Alternatively, subjective decision-making processes based on opinion or conjecture leaves businesses vulnerable to biases, personal agendas, misconceptions and critical mistakes that will negatively impact the facility.
The only way to operate optimally and compete in a dynamic marketplace is to quantify what’s working, what isn’t working, and prioritize the allocation of resources continually.
In terms of execution, we believe in freedom coupled with accountability. We hire good people, arm them with what they need to succeed, and then give them the necessary freedom they require to perform at their best.
As a company, we will (and must) ultimately be held accountable for the performance of the clubs that we work with. We need to have skin in the game for our objectives to be truly aligned – but pursuit of fairness is critical.
Whether with your own staff, or with a golf management company itself, accountability cannot be fairly deployed without also granting the freedom to act. We expect our clients to provide us with appropriate freedom to act, properly grounded with well defined accountability for our performance.