We Help Underperforming Golf Clubs Win.

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

key per·for·mance in·di·ca·tor (KPI)

noun: key performance indicator;
plural noun: key performance indicators

a quantitative or qualitative measurement, or any other criterion, by which the performance, efficiency, achievement, etc. of a person or organization can be assessed, often by comparison with an agreed standard or target

Resources for
Golf Course Operators

Downloads

Learn More

Check out our library of publications on golf course operations, finances, facility marketing, and other helpful tools to help you win.

KPI’s Podcast

Listen Now

Listen to insights on industry challenges, optimizing facility performance, and interviews with golf influencers.

Blog

Read Now

Read up on helpful articles, golf industry data and trends, and insights to help you stay on top of the game and run a better operation.

Why Does KPI Golf Management Exist?

The golf industry is experiencing gentrification right now.

Rich top-end facilities are getting richer (and more expensive) while the more affordable clubs are disproportionately going out of business.

It’s a call to arms where many stand alone facilities cannot compete without engaging expert help, economies of scale, and modern day operating efficiency.

Less than optimal golf course management can mean missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.

Underperforming golf clubs can compete favorably in today’s marketplace, but they have to optimize operations. It begins with with addressing the low hanging fruit in financials & workplace culture, followed by deploying specific strategies for continuous refinement, and leveraging centralized resources at scale to compete long term.

Common Questions

Why do clubs want to work with KPI?

In the golf business, we are hardwired to enjoy helping people. We enjoy what we do because ultimately we are serving a greater good – creating and saving jobs, building careers, reinvigorating entire communities, preserving historic facilities, and providing healthy environments for children and families.

When golf clubs prosper, many people benefit. When clubs struggle or go under, many more feel the impact.

Our clients enjoy working with us because we share in their beliefs in the critical importance of success. A healthy club means a healthy community, and better lives for those it touches.

We believe our skills, networks, and resources can help these community centerpieces compete and thrive. At the end of the day, people enjoy being around others who are passionate and who share common beliefs.

Our Beliefs & Company Culture

The Secret Sauce

Empathy

Fully transparent discourse and open sharing of ideas is the only way to fully understand the challenges clubs face and to evaluate every possible alternative. It is critical that we become sensitive to your situation and the ecosystem in which your club exists. If we take you on as a client, we promise to deliver value in your exclusive best interests, and without consideration for our own best interests.

Alignment

Without alignment of goals and beliefs, uninspired execution is sure to sabotage the effectiveness of any long term solutions. Achieving 100% aligned objectives is critical in developing a culture of positivity, appropriate freedom to act, and speed. Everyone must agree that subjective practices are never optimal and that improvements are necessary for us to achieve stated goals.

Objectivity

If you want to win in golf management today, we believe you need to be utterly unromantic about consumer behavior and performance. You need to observe, analyze and adjust to where the consumer actually is, and what is or isn’t working well. Data enables us to definitively prioritize highest impact activities.

The KPI Blog

aerial view of golf community operational gains of $2.5M

Case Studies, Cost Containment, Private, Privately Owned

81 Hole Golf Community Operational Gains of $2.5 Million in Year 1

This very successful and well established golf community achieved operational gains of $2.5 Million in year 1 of John Brown's management, but not without its share of challenges. Associated real estate, marina and many other components led to a runaway budget of $23 Million.

Member Owned, Operations, Podcast, Private, Public

Country Club Pitfalls: Golf Management Deals Too Good to Be True

Country clubs bringing in outside management do so in one of two major ways: 1. They recognize they need help and expertise to help them move forward optimally. 2. A firm offers to inject some capital over time in exchange for ownership stake in the club (equity vs. non-equity).

Podcast

Golf Courses Turning to Tumbleweeds

Now, I know all owners aren't in it for the best of reasons...and it sounds like this one falls in that category - although I'm only hearing one side of the equation (lots of sour grapes of course). I do know that a golf course turning to tumbleweeds is NEVER the highest and best use of any property.

Podcast

John Brown on Humility, Mistakes & Data-Driven Decisions

There is no solution that allows for anything other than constant oversight and management. This is because conditions, economies, market positions, competition, and consumer preferences are always changing.

Growth, Podcast, Private, Public

Ways Deploying Trust Can Bring Revenue to Your Golf Club

When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working.

Podcast

Keynote: Golf Course Marketing for Club Owners

Based on the fact that the economy has been great over the past 9 years, AND we've got a huge wave of Baby Boomers playing more golf than ever, golf should be thriving.

We Help Underperforming Golf Clubs Win.

KPI Golf Course Management:A Data-Driven Methodology for Optimizing Performance

key per·for·mance in·di·ca·tor (KPI)

Resources forGolf Course Operators

Downloads

KPI’s Podcast

Blog

Why Does KPI Golf Management Exist?

Why do clubs want to work with KPI?

The Secret Sauce

Empathy

Alignment

Objectivity

The KPI Blog

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

Resources for
Golf Course Operators