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We Help Underperforming Golf Clubs Win.

Find Some Quick Wins at Your Club Now

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

“We deploy golf course management solutions that help clubs operate sustainably and profitably, where otherwise they may fail. We believe that optimal performance means objectively evaluating what is working, what isn’t working, and to continuously prioritize highest impact activities based on facts. Operating less than optimally means missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.”

Casey BourquePrincipal
PreviousNext

key per·for·mance in·di·ca·tor (KPI)

noun: key performance indicator;
plural noun: key performance indicators

a quantitative or qualitative measurement, or any other criterion, by which the performance, efficiency, achievement, etc. of a person or organization can be assessed, often by comparison with an agreed standard or target

Testimonial for John Brown
& KPI Golf Management

July 2025


I had the privilege of speaking with John Brown for what was originally just a short consultation on acquisition and insights on how to move forward, and it turned into something much more impactful.

In a matter of minutes, he reframed how I saw the Forest Meadows opportunity, not just as a distressed property, but as a land-based legacy play with real potential, with a nod in his encouragement for me to take massive action.

John didn’t just offer advice. He extended a hand up. He spoke to me as a peer, and from someone who’s been in the game for nearly 5 decades, it was an honor to have his time. His insight, calm delivery, and willingness to listen made all the difference.

He didn’t overcomplicate anything; he gave me perspective and a clear path forward.

As someone who has been building, leading, and serving for years and continues to be in service at a course turnaround, the guidance during our conversation meant a great deal.

John helped me sharpen my mindset, reminded me of the long game, and gave me exactly what I needed: clarity, confidence, and a nudge in the right direction.

I’m grateful for the time, the mentorship, and the reminder that real leaders don’t gatekeep, they guide.

Ralph Carrasco
U.S. Navy Veteran | Consultant | Real Estate Professional
Founder of Carrasco Consulting
Thank You Again!

Resources for
Golf Course Operators

Downloads

Learn More

downloads

Check out our library of publications on golf course operations, finances, facility marketing, and other helpful tools to help you win.

KPI’s Podcast

Listen Now

golf essentials podcast

Listen to insights on industry challenges, optimizing facility performance, and interviews with golf influencers.

Blog

Read Now

blog

Read up on helpful articles, golf industry data and trends, and insights to help you stay on top of the game and run a better operation.

Why Does KPI Golf Management Exist?

The golf industry is experiencing gentrification right now.

Rich top-end facilities are getting richer (and more expensive) while the more affordable clubs are disproportionately going out of business.

It’s a call to arms where many stand alone facilities cannot compete without engaging expert help, economies of scale, and modern day operating efficiency.

Less than optimal golf course management can mean missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.

Underperforming golf clubs can compete favorably in today’s marketplace, but they have to optimize operations. It begins with with addressing the low hanging fruit in financials & workplace culture, followed by deploying specific strategies for continuous refinement, and leveraging centralized resources at scale to compete long term. 

Common Questions

Why do clubs want to work with KPI?

In the golf business, we are hardwired to enjoy helping people. We enjoy what we do because ultimately we are serving a greater good – creating and saving jobs, building careers, reinvigorating entire communities, preserving historic facilities, and providing healthy environments for children and families.

When golf clubs prosper, many people benefit. When clubs struggle or go under, many more feel the impact.

Our clients enjoy working with us because we share in their beliefs in the critical importance of success. A healthy club means a healthy community, and better lives for those it touches.

We believe our skills, networks, and resources can help these community centerpieces compete and thrive. At the end of the day, people enjoy being around others who are passionate and who share common beliefs.

Our Beliefs & Company Culture

The Secret Sauce

Empathy

Fully transparent discourse and open sharing of ideas is the only way to fully understand the challenges clubs face and to evaluate every possible alternative. It is critical that we become sensitive to your situation and the ecosystem in which your club exists. If we take you on as a client, we promise to deliver value in your exclusive best interests, and without consideration for our own best interests.

Alignment

Without alignment of goals and beliefs, uninspired execution is sure to sabotage the effectiveness of any long term solutions. Achieving 100% aligned objectives is critical in developing a culture of positivity, appropriate freedom to act, and speed. Everyone must agree that subjective practices are never optimal and that improvements are necessary for us to achieve stated goals.

Objectivity

If you want to win in golf management today, we believe you need to be utterly unromantic about consumer behavior and performance. You need to observe, analyze and adjust to where the consumer actually is, and what is or isn’t working well. Data enables us to definitively prioritize highest impact activities.

The KPI Blog

golf course clustering
Cost Containment, Growth, Podcast, Private, Privately Owned

The Big-Time Advantages of Local Synergies Between Golf Courses – Clustering

The advantages for golfers when multiple golf courses team up is obvious. We get more holes to play golf on for our money. What's really cool is that when one course is closed for business because of a tournament or course maintenance procedure, we've got other options. Not only that, golf is just more fun when you have more variety...otherwise it's just too easy right?
December 19, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/12/clustering-post.jpg 630 1500 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2018-12-19 15:53:292020-09-04 11:50:45The Big-Time Advantages of Local Synergies Between Golf Courses – Clustering
private golf club turnaround
Case Studies, Growth, Member Owned, Podcast, Private

Private Golf Course Turnaround – John Brown’s Hybrid Solution

KPI Golf's John Brown discusses a special private golf club turnaround in Hilton Head, South Carolina. This club had been operating as a private golf course for over 30 years until the club was beginning to lose members. 
December 17, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/12/Private-golf-club-turnaround-post.jpg 716 1500 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2018-12-17 16:30:432020-09-04 11:50:46Private Golf Course Turnaround – John Brown’s Hybrid Solution
inclusion-based-golf-instruction
Podcast

Know a Golf Instructor Bringing Big Impact? Here’s a Stage to Share Their Story

I Believe the Golf Instruction System is Broken. I'm sorry, but golf lessons are too long, too complicated, too expensive and too far in between. If you share this belief, and you know someone deploying creative solutions, I want to have them on my podcast. 
December 15, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/12/inclusion-based-golf-instruction.jpg 988 2000 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2018-12-15 12:19:472020-09-04 11:50:46Know a Golf Instructor Bringing Big Impact? Here’s a Stage to Share Their Story
board room following golf club risk management meeting
Cost Containment, Growth, Lender Owned, Member Owned, Operations, Private, Privately Owned, Public, Publicly Owned

John Brown Sr. Starts New Management Company

John Brown, Sr. is back and ready to compete with his former company, Brown Golf Management. His new company, KPI Golf Management, will seek third-party management contracts, consulting work and leasing, mostly with private clubs. 
December 14, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/10/country_club_risk_management.jpg 500 1300 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2018-12-14 13:39:592020-09-04 11:50:46John Brown Sr. Starts New Management Company
golf course owners graphic
Cost Containment, Growth, Lender Owned, Member Owned, Operations, Private, Privately Owned, Public, Publicly Owned

Golf Course Owners:
Why Today’s “Land Grab” is Your Chance to Win in Tomorrow’s Economic Downturn

We'll take a look at these points and more: • The current "Baby Boomer Glut" • What happens when the Boomers age out of the system? • Addressing "Rate Creep" as the senior shift continues • 5 Mathematically proven strategies to win when the market turns • Why the traditional golf lesson model is broken • Why clubs are living in cognitive dissonance with their marketing • Who will be the winners and losers 10 years from now?
December 11, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/12/golf-course-owners-graphic.jpg 321 845 John Brown https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg John Brown2018-12-11 14:41:322020-09-04 11:50:47Golf Course Owners:
Why Today’s “Land Grab” is Your Chance to Win in Tomorrow’s Economic Downturn
golf essentials podcast
Podcast

KPI Golf’s John Brown Shares Survival Advice for Underperforming Golf Clubs

KPI Golf's Casey Bourque and John Brown discuss the golf marketplace and how underperforming golf clubs can compete. The truth is that golf participation is down and common sentiment is that there are still more golf courses that need to come off the market to bring supply & demand equilibrium. 
December 11, 2018
https://kpigolfmanagement.com/wp-content/uploads/2018/12/golf-essentials-podcast.jpg 1001 1500 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2018-12-11 07:51:302020-09-04 11:50:47KPI Golf’s John Brown Shares Survival Advice for Underperforming Golf Clubs
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