We Help Underperforming Golf Clubs Win.

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

key per·for·mance in·di·ca·tor (KPI)

noun: key performance indicator;
plural noun: key performance indicators

a quantitative or qualitative measurement, or any other criterion, by which the performance, efficiency, achievement, etc. of a person or organization can be assessed, often by comparison with an agreed standard or target

Testimonial for John Brown
& KPI Golf Management

July 2025

I had the privilege of speaking with John Brown for what was originally just a short consultation on acquisition and insights on how to move forward, and it turned into something much more impactful.

In a matter of minutes, he reframed how I saw the Forest Meadows opportunity, not just as a distressed property, but as a land-based legacy play with real potential, with a nod in his encouragement for me to take massive action.

John didn’t just offer advice. He extended a hand up. He spoke to me as a peer, and from someone who’s been in the game for nearly 5 decades, it was an honor to have his time. His insight, calm delivery, and willingness to listen made all the difference.

He didn’t overcomplicate anything; he gave me perspective and a clear path forward.

As someone who has been building, leading, and serving for years and continues to be in service at a course turnaround, the guidance during our conversation meant a great deal.

John helped me sharpen my mindset, reminded me of the long game, and gave me exactly what I needed: clarity, confidence, and a nudge in the right direction.

I’m grateful for the time, the mentorship, and the reminder that real leaders don’t gatekeep, they guide.

Ralph Carrasco
U.S. Navy Veteran | Consultant | Real Estate Professional
Founder of Carrasco Consulting
Thank You Again!

Resources for
Golf Course Operators

Downloads

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Check out our library of publications on golf course operations, finances, facility marketing, and other helpful tools to help you win.

KPI’s Podcast

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Listen to insights on industry challenges, optimizing facility performance, and interviews with golf influencers.

Blog

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Read up on helpful articles, golf industry data and trends, and insights to help you stay on top of the game and run a better operation.

Why Does KPI Golf Management Exist?

The golf industry is experiencing gentrification right now.

Rich top-end facilities are getting richer (and more expensive) while the more affordable clubs are disproportionately going out of business.

It’s a call to arms where many stand alone facilities cannot compete without engaging expert help, economies of scale, and modern day operating efficiency.

Less than optimal golf course management can mean missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.

Underperforming golf clubs can compete favorably in today’s marketplace, but they have to optimize operations. It begins with with addressing the low hanging fruit in financials & workplace culture, followed by deploying specific strategies for continuous refinement, and leveraging centralized resources at scale to compete long term.

Common Questions

Why do clubs want to work with KPI?

In the golf business, we are hardwired to enjoy helping people. We enjoy what we do because ultimately we are serving a greater good – creating and saving jobs, building careers, reinvigorating entire communities, preserving historic facilities, and providing healthy environments for children and families.

When golf clubs prosper, many people benefit. When clubs struggle or go under, many more feel the impact.

Our clients enjoy working with us because we share in their beliefs in the critical importance of success. A healthy club means a healthy community, and better lives for those it touches.

We believe our skills, networks, and resources can help these community centerpieces compete and thrive. At the end of the day, people enjoy being around others who are passionate and who share common beliefs.

Our Beliefs & Company Culture

The Secret Sauce

Empathy

Fully transparent discourse and open sharing of ideas is the only way to fully understand the challenges clubs face and to evaluate every possible alternative. It is critical that we become sensitive to your situation and the ecosystem in which your club exists. If we take you on as a client, we promise to deliver value in your exclusive best interests, and without consideration for our own best interests.

Alignment

Without alignment of goals and beliefs, uninspired execution is sure to sabotage the effectiveness of any long term solutions. Achieving 100% aligned objectives is critical in developing a culture of positivity, appropriate freedom to act, and speed. Everyone must agree that subjective practices are never optimal and that improvements are necessary for us to achieve stated goals.

Objectivity

If you want to win in golf management today, we believe you need to be utterly unromantic about consumer behavior and performance. You need to observe, analyze and adjust to where the consumer actually is, and what is or isn’t working well. Data enables us to definitively prioritize highest impact activities.

The KPI Blog

Podcast

The Business Case for Free Golf Lessons | Keynote at Golf Academy of America

KPI Golf's Casey Bourque speaks at the Golf Academy of America campus in Orlando about the state of the golf business and why complacent golf courses are going to lose when the economy takes a turn. Radical ideas to attract Gen-Xers and Millennials are required to replace the Baby Boomers who are eventually aging out of the system. It's a big-time land grab right now that won't last long.

senior community golf players carrying bags

Case Studies, Growth, Member Owned, Public

Senior Community Golf Marketing Brings Big Wins

The challenge at this facility was to operate within the $850,000 budget, while delivering a product that the customer base appreciated and the club could be proud of. We were also challenged heavily to drive additional revenue. The fate of this locally developed community hung in the balance.

marketing a private golf club in new england

Case Studies, Growth, Operations, Private, Privately Owned

Marketing a Private Golf Club From Scratch in Rural Northeast

This was a full golf course design and construction of a brand new exclusive private golf club. The course was built over the top of a failed public golf course on a large beautiful piece of ground. This was a startup project, owned by one man, engaging a high profile golf course architect.

golf course irrigation system near green

Case Studies, Cost Containment, Member Owned, Private

Golf Course Irrigation Expenses Threaten Existence of Private Club

The major elephant in the room was with golf course irrigation: This facility had to buy its water from the city as standard tap water. At the time, the irrigation water expense was $800,000 annually and growing - nearly $2,500 per golfing member. The prospects of survival was not good unless this issue could be resolved soonest.

swimmers represent an underserved private golf market

Case Studies, Growth, Member Owned, Operations, Private

Family Oriented Pivot: Research Exposes Underserved Private Golf Market

We understood that the "young professional family" demographic in this particular geographic region had been an underserved private golf market segment. We adjusted accordingly on all fronts - and also very fortunate to be riding a revitalized economy with a general tailwind of growth and prosperity to boost our efforts.

Municipal golf course upgrade in southeastern US

Case Studies, Cost Containment, Growth, Public, Publicly Owned

Municipal Golf Course Upgrade: Staffing, Real Estate & Loyalty Programs

This is a county-owned golf facility that was losing several hundred thousand dollars on an annual basis. Because of its municipal status, they couldn't make a great deal of money through the operation, but certainly didn't want to lose. We were charged with helping the facility break even.