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We Help Underperforming Golf Clubs Win.

Find Some Quick Wins at Your Club Now

KPI Golf Course Management:
A Data-Driven Methodology for Optimizing Performance

“We deploy golf course management solutions that help clubs operate sustainably and profitably, where otherwise they may fail. We believe that optimal performance means objectively evaluating what is working, what isn’t working, and to continuously prioritize highest impact activities based on facts. Operating less than optimally means missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.”

Casey BourquePrincipal
PreviousNext

key per·for·mance in·di·ca·tor (KPI)

noun: key performance indicator;
plural noun: key performance indicators

a quantitative or qualitative measurement, or any other criterion, by which the performance, efficiency, achievement, etc. of a person or organization can be assessed, often by comparison with an agreed standard or target

Resources for
Golf Course Operators

Downloads

Learn More

downloads

Check out our library of publications on golf course operations, finances, facility marketing, and other helpful tools to help you win.

KPI’s Podcast

Listen Now

golf essentials podcast

Listen to insights on industry challenges, optimizing facility performance, and interviews with golf influencers.

Blog

Read Now

blog

Read up on helpful articles, golf industry data and trends, and insights to help you stay on top of the game and run a better operation.

Why Does KPI Golf Management Exist?

The golf industry is experiencing gentrification right now.

Rich top-end facilities are getting richer (and more expensive) while the more affordable clubs are disproportionately going out of business.

It’s a call to arms where many stand alone facilities cannot compete without engaging expert help, economies of scale, and modern day operating efficiency.

Less than optimal golf course management can mean missing critical growth opportunities, diminishing market share, reduced valuation, or even the club’s demise.

Underperforming golf clubs can compete favorably in today’s marketplace, but they have to optimize operations. It begins with with addressing the low hanging fruit in financials & workplace culture, followed by deploying specific strategies for continuous refinement, and leveraging centralized resources at scale to compete long term. 

Common Questions

Why do clubs want to work with KPI?

In the golf business, we are hardwired to enjoy helping people. We enjoy what we do because ultimately we are serving a greater good – creating and saving jobs, building careers, reinvigorating entire communities, preserving historic facilities, and providing healthy environments for children and families.

When golf clubs prosper, many people benefit. When clubs struggle or go under, many more feel the impact.

Our clients enjoy working with us because we share in their beliefs in the critical importance of success. A healthy club means a healthy community, and better lives for those it touches.

We believe our skills, networks, and resources can help these community centerpieces compete and thrive. At the end of the day, people enjoy being around others who are passionate and who share common beliefs.

Our Beliefs & Company Culture

The Secret Sauce

Empathy

Fully transparent discourse and open sharing of ideas is the only way to fully understand the challenges clubs face and to evaluate every possible alternative. It is critical that we become sensitive to your situation and the ecosystem in which your club exists. If we take you on as a client, we promise to deliver value in your exclusive best interests, and without consideration for our own best interests.

Alignment

Without alignment of goals and beliefs, uninspired execution is sure to sabotage the effectiveness of any long term solutions. Achieving 100% aligned objectives is critical in developing a culture of positivity, appropriate freedom to act, and speed. Everyone must agree that subjective practices are never optimal and that improvements are necessary for us to achieve stated goals.

Objectivity

If you want to win in golf management today, we believe you need to be utterly unromantic about consumer behavior and performance. You need to observe, analyze and adjust to where the consumer actually is, and what is or isn’t working well. Data enables us to definitively prioritize highest impact activities.

The KPI Blog

networking
Podcast

Why Golf? Because You’re One Day Away from the Keys to the Castle

When you play golf with someone, you’re got a captive audience for 5-6 hours. All these retiring business owners and execs still have all the networks and connections they’ve accumulated their entire life. You’re one fun day away from the keys to the castle. 
February 19, 2019
https://kpigolfmanagement.com/wp-content/uploads/2019/02/networking.jpg 750 1300 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-02-19 21:24:002020-09-04 11:50:39Why Golf? Because You’re One Day Away from the Keys to the Castle
Golf course in deep fog
Lender Owned, Podcast, Publicly Owned

Why a 90-Page Request for Proposal is Probably Bad for Business

How can any effective organization invest this kind of effort into their own research, data analysis, strategic planning, and presentation on pure speculation?
February 13, 2019
https://kpigolfmanagement.com/wp-content/uploads/2019/02/foggy-golf.jpg 750 1300 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-02-13 19:42:302020-09-04 11:50:40Why a 90-Page Request for Proposal is Probably Bad for Business
golf carts parked at driving range
Cost Containment, Podcast

Golf Course Owners: How to Get Vendors Competing for Your Business

It’s common practice to stick with vendors for long periods of time, especially if you feel like they’re “taking care of you”. 
February 6, 2019
https://kpigolfmanagement.com/wp-content/uploads/2019/02/vendors.jpg 720 1280 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-02-06 21:07:422020-09-04 11:50:40Golf Course Owners: How to Get Vendors Competing for Your Business
free golf lessons
Growth, Member Owned, Podcast, Private, Privately Owned, Public, Publicly Owned

Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand

John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all. Either way, in his 5th decade in the business, John's always got interesting things to say and value to bring. 
January 30, 2019
https://kpigolfmanagement.com/wp-content/uploads/2019/01/free-golf-lessons.jpg 630 1200 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-01-30 20:24:152020-09-04 11:50:41Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand
Lender Owned, Member Owned, Podcast, Private, Privately Owned, Public, Publicly Owned

Options for Underperforming Golf Courses

John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all. Either way, in his 5th decade in the business, John's always got interesting things to say and value to bring. 
January 15, 2019
https://kpigolfmanagement.com/wp-content/uploads/2018/10/golf_club_operations_using_data.jpg 500 1300 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-01-15 20:29:272020-09-04 11:50:42Options for Underperforming Golf Courses
golf-course-ownership
Podcast, Private, Privately Owned, Public

The Good, Bad and the Ugly of Golf Course Ownership

John bought his first golf course at the age of 23. Ever since, he's been involved with owning and operating golf facilities of all kinds around the country. In this podcast episode, he discusses the great things about club ownership as well as the downside that comes with it.  Either way, in his 5th decade in the business, John's always got interesting things to say and value to bring. 
January 12, 2019
https://kpigolfmanagement.com/wp-content/uploads/2019/01/golf-course-ownership.jpg 630 1200 Casey Bourque https://kpigolfmanagement.com/wp-content/uploads/2023/05/KPI-golf-consulting-usa.svg Casey Bourque2019-01-12 18:44:552020-09-04 11:50:42The Good, Bad and the Ugly of Golf Course Ownership
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