What Makes Your Club Unique…
And Why Should Anyone Care?
This document is all about telling better stories. We know that understanding your local market, and exactly how you differentiate vs. your competition makes optimal performance possible.
Here’s what we cover:
- Your Current State: How differentiated are you today?
- Your Purpose: The “Why” of your entire business model
- Your Best Clients: Identify “Who” you want to do business with
- Core Competency: Specifically “What” you do for your customers
- Company Culture: “How” you operate, your guiding beliefs & principles
- Create your Market Positioning Statement