A Data-Driven Marketing Strategy for Country Clubs

This guide addresses the following:

  • The undeniable business case for free lesson programming
  • How to market your club without cannibalizing current teaching programs
  • Why free lessons serve to benefit all facility stakeholders
  • How to hire and train staff to achieve maximum return on investment
  • Why a long-term mindset leads will shape culture at your club
  • How to engage every staff member in your local marketing efforts
  • Budgeting and tracking performance

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