Golf Essentials Podcast
Tactical discussions around running successful country clubs
Tactical discussions around running successful country clubs
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Interview with Blue Sky GM: How Real-Time Performance Data Brings Huge Impact to Golf Operations
Hampton Connect software is offered in conjunction with KPI Consult – a package offering recurring lightweight and affordable insights and deployable tactics to reach performance benchmarks at golf facilities.
A Data-Backed Discussion on Golf Inclusion & Participation with Stuart Lindsay
Today, we’re digging deep into where the golf business has been and where it’s heading…and most importantly, what club owners can do about it.
Buying Power and Cost Containment for Stand-Alone Golf Courses
So, lot’s of clubs can’t (or won’t) shell out 6-figures for a full service management contract – for good reason in many cases…
Golf Course Owners Forum – How to Market and Sell Golf
The two club owners taking part in the discussion today have two very different facilities, yet marketing principles remain fairly constant.
Welcoming the Golf Industry into the Modern Age – Using Data on a Daily Basis to Win
All things equal, there’s simply no way that a club without this kind of solution can compete with those deploying true data-driven execution.
Giving Without Expectation – Business Strategy with Legs
Our friend John, who we met randomly on that beach modeled exactly how we have chosen to conduct our business. Intent matters and the outcome is always positive.
A Case Study: Free Golf Lessons in Orlando
Any business that comes of it is going to the golf facility instructors and to the club. I have no interest in benefitting personally other than to document the experience and the results that come of it.
John Brown Shares His 85/50 Golf Course Membership Sales Strategy
The 85/50 program is about engaging your newest members to become your most important evangelists for the club. The sooner you can engage these members in the recruiting process, the more likely you are to succeed.
Why Golf? Because You’re One Day Away from the Keys to the Castle
When you play golf with someone, you’re got a captive audience for 5-6 hours. All these retiring business owners and execs still have all the networks and connections they’ve accumulated their entire life. You’re one fun day away from the keys to the castle.
Why a 90-Page Request for Proposal is Probably Bad for Business
How can any effective organization invest this kind of effort into their own research, data analysis, strategic planning, and presentation on pure speculation?
Golf Course Owners: How to Get Vendors Competing for Your Business
It’s common practice to stick with vendors for long periods of time, especially if you feel like they’re “taking care of you”.
Exactly How Free Golf Lessons Are Helping Golf Courses Win vs. Slumping Demand
John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all.
Either way, in his 5th decade in the business, John’s always got interesting things to say and value to bring.
Options for Underperforming Golf Courses
John Brown discusses the options that struggling and underperforming golf courses have. The first big misconception is that professional advice and exploratory conversations only come with hard sales pitches for club management contracts. This isn’t the case at all.
Either way, in his 5th decade in the business, John’s always got interesting things to say and value to bring.
The Good, Bad and the Ugly of Golf Course Ownership
John bought his first golf course at the age of 23. Ever since, he’s been involved with owning and operating golf facilities of all kinds around the country. In this podcast episode, he discusses the great things about club ownership as well as the downside that comes with it.
Either way, in his 5th decade in the business, John’s always got interesting things to say and value to bring.
Country Club Pitfalls: Golf Management Deals Too Good to Be True
Country clubs bringing in outside management do so in one of two major ways:
1. They recognize they need help and expertise to help them move forward optimally.
2. A firm offers to inject some capital over time in exchange for ownership stake in the club (equity vs. non-equity).
Golf Courses Turning to Tumbleweeds
Now, I know all owners aren’t in it for the best of reasons…and it sounds like this one falls in that category – although I’m only hearing one side of the equation (lots of sour grapes of course). I do know that a golf course turning to tumbleweeds is NEVER the highest and best use of any property.
John Brown on Humility, Mistakes & Data-Driven Decisions
There is no solution that allows for anything other than constant oversight and management. This is because conditions, economies, market positions, competition, and consumer preferences are always changing.
Ways Deploying Trust Can Bring Revenue to Your Golf Club
When I go to Germany every summer, the days are very long. The sun rises around 4:00 am and sets around 10:30 pm. Golf courses over there have come up with a very creative (and simple) solution for bringing in revenue during those odd hours of the day when nobody is working.
Keynote: Golf Course Marketing for Club Owners
Based on the fact that the economy has been great over the past 9 years, AND we’ve got a huge wave of Baby Boomers playing more golf than ever, golf should be thriving.
The Big-Time Advantages of Local Synergies Between Golf Courses – Clustering
The advantages for golfers when multiple golf courses team up is obvious. We get more holes to play golf on for our money. What’s really cool is that when one course is closed for business because of a tournament or course maintenance procedure, we’ve got other options. Not only that, golf is just more fun when you have more variety…otherwise it’s just too easy right?
Private Golf Course Turnaround – John Brown’s Hybrid Solution
KPI Golf’s John Brown discusses a special private golf club turnaround in Hilton Head, South Carolina. This club had been operating as a private golf course for over 30 years until the club was beginning to lose members.
Know a Golf Instructor Bringing Big Impact? Here’s a Stage to Share Their Story
I Believe the Golf Instruction System is Broken. I’m sorry, but golf lessons are too long, too complicated, too expensive and too far in between. If you share this belief, and you know someone deploying creative solutions, I want to have them on my podcast.
KPI Golf’s John Brown Shares Survival Advice for Underperforming Golf Clubs
KPI Golf’s Casey Bourque and John Brown discuss the golf marketplace and how underperforming golf clubs can compete. The truth is that golf participation is down and common sentiment is that there are still more golf courses that need to come off the market to bring supply & demand equilibrium.
The Business Case for Free Golf Lessons | Keynote at Golf Academy of America
KPI Golf’s Casey Bourque speaks at the Golf Academy of America campus in Orlando about the state of the golf business and why complacent golf courses are going to lose when the economy takes a turn. Radical ideas to attract Gen-Xers and Millennials are required to replace the Baby Boomers who are eventually aging out of the system. It’s a big-time land grab right now that won’t last long.